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Date Paste vs. Refined Sugar: A B2B Guide to Better-for-You Formulations

5 Jan 2026 · AURCG Global

Reformulating with natural sweeteners is one of the biggest trends in food manufacturing. Date paste is a whole-fruit option that works especially well in traditional sweets, bars and bakery.

Natural binding without additives

Date paste provides moisture and binding that refined sugar cannot, often reducing the need for separate binders in bars and fillings.

Labelling advantage

Replacing refined sugar with date paste supports “no added refined sugar” positioning, which resonates with health-conscious buyers.

Sourcing notes

Specify Brix and viscosity for your process, and request food-grade packing suited to your line. Talk to us about specs.

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